CUSTOMER TOUCHPOINT • PHYSICAL POINT-OF-SALE

In-Store Print & Counter Proofs

Connect online marketing directly to your physical counter with print-ready signage.

A campaign fails if walk-in customers cannot see the offer at your register. StreetCraft automatically formats high-contrast printable table tents, A4 counter cards, and chalkboard text matching your digital campaigns.

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Print-Ready
Standard Paper Formats
Formatted cleanly for A4, A5, and table tent acrylic stands.
High-Contrast
Readable at 6 Feet
Structured typography for fast counter reading and order upselling.
Zero Friction
Immediate Staff Alignment
Staff sees the exact rules and redemption terms printed right on the stand.
OUTPUT ANATOMY

Deconstructing a StreetCraft In-Store Print Card

Designed with stark visual hierarchy, legible typography, and clear terms for counter displays and chalkboard menus.

A5 Counter Card / Table Tent Layout
Structured Output
HEADLINE (DISPLAY)
Promotional Header
TODAY’S AFTERNOON SPECIAL (3 PM – 6 PM)
Bold uppercase display font readable from across the register.
COMBO DETAILS
Offer Breakdown & Pricing
Order Any Single-Origin Pour-Over & Enjoy A Warm Cinnamon Roll On Us
Clear, concise product pairings with zero ambiguous discount asterisks.
STAFF & QR NOTE
Verification & Terms
Scan QR at counter or mention "AFTERNOON RESET" to barista. Valid for dine-in & takeaway.
Provides direct instructions for both customer and billing cashier.
COUNTERTOP ARCHITECTURE

Engineered for Point-of-Sale Conversion

STANDARD SIZES

A4, A5 & Table Tent Presets

StreetCraft formats copy specifically to fit standard counter display acrylic stands, table talkers, and clipboard registers without awkward line wrapping.

  • Formatted for standard desk and counter acrylic stands
  • Clean hierarchy that works on black-and-white office printers
  • Chalkboard-ready bulleted scripts for floor staff
STAFF ALIGNMENT

Eliminates Cashier Confusion

When customers walk in asking about a social media post, counter staff shouldn’t be caught unaware. In-store print cards keep the whole shift aligned.

  • Clear terms of redemption printed on the back/bottom
  • Specific validity hours clearly stated
  • Zero ambiguity regarding items included in the promo
UP-SELL ENGINE

Countertop Upselling at Checkout

Place table tents on dining tables or checkout counters to turn a single coffee into a high-margin pastry pairing before the customer pays.

  • Sensory descriptions that stimulate impulse add-ons
  • Seasonal specials displayed right at point of decision
  • Fast one-click export to printable text format
THE 4-TOUCHPOINT ENGINE

How In-Store Print Coordinates With Other Channels

Physical print is the anchor that guarantees your digital promotions actually convert at the register.

In-Store PrintPoint of Sale

Greets walk-ins at the door and counter with the verified promotion.

Google BusinessMap Intent

Brings new searchers from the street into your physical premises.

InstagramSocial Awareness

Shows followers the visual imagery of the same counter item.

WhatsAppDirect VIPs

Invites regulars to redeem the printed special during target hours.

IN-STORE WORKFLOW

From Print Export to Counter Upsell

How printed touchpoints eliminate cashier confusion and lift table spend.

STEP 01
Campaign Pack Created

Generate campaign pack in StreetCraft and select In-Store Print format.

Outcome: Receive formatted A4/A5 layout script with clear display hierarchy.
STEP 02
Print or Chalkboard

Print on standard office paper or write onto the entry chalkboard.

Outcome: Position on counter stand or table display in 2 minutes.
STEP 03
Customer Orders

Customer spots the table tent while seated or waiting in line.

Outcome: Orders the featured combo before paying at the register.
STEP 04
Shift Wrap-Up

Remove or swap card when promotion window concludes.

Outcome: Clean operational discipline with zero expired offers left out.
START LOCAL MARKETING

Complete Your Storefront Marketing Loop

Generate your first coordinated In-Store Print, Google Business, Instagram, and WhatsApp campaign pack in under 60 seconds.

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